Employer Branding &

Attractiveness

To achieve nowadays a sustainable motivation and emotional commitment of employees and leaders an

attractive employer image is required. In our times of in terms of quality and quantity declining employer

markets we consider it strategically and economically essential to position the publicity of the own brand

wider for existing and potential employees. Thus the attractiveness as employer will be established,

sustainably increased and secured.

Is your brand “fit for the job applicant market”?

ANOVA has the know-how and already supports its customers several years developing the employer brand.

Our Approach

We analyze the actual situation of your employer profile comprehensively and out of it we develop an

individual concept, including tools, measures and implementation anchors, gladly in cooperation with

an expanded project team consisting of members of your marketing and HR team.

Following our basic principles of a holistic systemic consulting approach we remain true to ourselves

also in this business field to achieve results for our customers which are SMARTER©.

Target and result of the strategic measures to be developed, which are based on the target criteria of

your corporate strategy and the USP of your brand, is to create a distinctive employer brand. Out of it we

develop the EVP, the “Employer Value Proposition” as a brand message for your Employer Branding

campaign. Only with this EVP the brand becomes a “LOVEBRAND” on which existing employees

become loyal and committed outperformer and potential qualified applicants become new employees

which are proud to join this employer.

Our Range of Services

• Analysis of the company or employer brand profile
• Satisfaction analysis (applicants, employees, customer, supplier)
• Market research
• Concept development
• HR marketing measures
• Workshops and focus groups
• Compensation systems
• Variable payment systems
• Fringe benefit programs
• Life balance programs
• Motivation programs

We gladly support you at the implementation of measures decided and at the development of controlling

tools to measure the success of the newly implemented employer branding activities.